Introducing Our New Look: Launching a refreshed visual identity for PineBridge Investments


We are pleased to launch a refreshed visual identity for PineBridge Investments. The new identity reflects the firm’s core focus on active, high-conviction investing and illustrates our ability to identify exceptional investment opportunities on behalf of our clients.

The creative concept centers on our ability to “see things differently” – to detect and respond to subtle changes, trends, and obstacles that others often miss. The new graphic system is inspired by the robust processes and unique 360-degree view that PineBridge brings to every investment scenario. By harnessing the collective insights of our talented, multi-disciplinary teams and broad global network, we apply a rigorous, market-tested process across our investment platform, which is designed to generate alpha while carefully managing risk.

Our message is reinforced through the combination of logo, fonts, imagery, graphics, color, and other visual elements that we use to present the firm. The design offers a unified and competitively distinct look and feel for PineBridge that is modern and fresh, reflecting the nimble and growing firm we are today.

The refreshed identity is a natural next step for PineBridge, which began as the internal asset management division of AIG and became independent in 2010. Today, we manage US$89.6 billion1 for sophisticated investors across regions and asset classes with a mission to “exceed clients’ expectations on every level, every day.”

1 AUM as of 31 December 2018 includes US$15.6 billion (US$8.9 billion equities, US$6.6 billion fixed income) of assets managed by joint ventures or other entities not wholly owned by PineBridge Investments.