PineBridge Investments Introduces New Logo


PineBridge Investments today announced the launch of a new, redesigned company logo. The redesign of the logo presents a modern new look, while retaining the core design elements that carry great meaning to the firm. Since PineBridge Investments’ start in 2010, the logo has incorporated three lines in the icon, representing needles from a pine tree and suspended cables of a bridge, connecting the logo to the company name as well as the firm’s heritage as the former asset management arm of AIG. The enduring nature of both elements symbolizes the stable and lasting connections forged with clients, stakeholders and employees, while the upward slope embodies growth objectives and the firm’s mission to exceed clients’ expectations.

With a new font called Avenir Next as well as the distinctive PineBridge green, the logo provides a competitively distinct look and feel for PineBridge that reflects the firm’s identity as a nimble and growing global firm.

The new logo is the latest step in a refreshed visual identity for PineBridge launched in 2018, which expressed an ability to “see things differently” – to detect and respond to subtle changes, trends, and obstacles that others often miss -- using a new graphic system inspired by the robust processes and unique 360-degree view that PineBridge brings to every investment scenario. “In the last few years we have taken important steps in defining our corporate identity, mission and values, refreshing our visual identity, and now launching a new logo that underscores the firm’s evolution,” said Carmela Di Meo, Global Head of Marketing & Communications.

PineBridge Investments is a private, global asset manager focused on active, high-conviction investing. We draw on the collective power of our experts in each discipline, market, and region of the world through an open culture of collaboration designed to identify the best ideas. Our mission is to exceed clients’ expectations on every level, every day. As of 30 June 2019, the firm managed US$97.2 billion across global asset classes for sophisticated investors around the world.